Additional University Projects
Over the years, I’ve had the opportunity to work on a variety of projects for colleges and universities through Affinity. While some clients have provided enough work to warrant their own portfolio pages, others have involved only a handful of projects. This collection highlights some of those smaller engagements, including branding concepts, promotional materials, packaging, and other marketing pieces.
Fort Hays University
This started as a whiskey label concept for Fort Hays University and quickly turned into something a little bigger. Along with the label, I created promotional signage, explored a series of "Roar" logo concepts, and came up with the tagline "Pour the Roar," which the college team and client really liked.
The project eventually slowed down on the client's end, so most of the concepts never made it past the exploration stage. Still, it was a fun opportunity to take a single packaging idea and see how it could grow into a broader brand concept—and one that gave me a chance to flex my design and branding skills.
University of Houston
The University of Houston became an Affinity client back in 2020, and I was asked to develop several marketing concepts for their initial pitch deck. Among them were a series of wine label concepts inspired by recognizable elements of the university, including its mascot, notable alumni, and athletic programs.
After the university came onboard, I worked on a variety of projects, including an announcement banner for Affinity's website, a guide showcasing their vintage brand marks, and logo concepts for the 2023 NCAA Men's basketball Championship. Also, there was some in-store "Phi Slama Jama" signage I created for them.
Web slider graphic (2020) designed to help announce the University of Houston and Affinity Licensing’s new partnership.
These concepts were created prior to the tournament. These designs were prepared in advance and were not publicly released.
Carousel Banners for Affinity’s Website
Whenever Affinity brings on a new college client, we create a large carousel banner to announce the partnership on the Affinity website. I've designed several of these over the years, each one tailored to the client's brand, colors, imagery, and personality.
While the basic format stayed consistent, I always tried to find ways to make the banners unique. Some were pretty straight forward designs, but others gave me room to experiment with imagery, typography, and composition. This is a selection of some of the past banners I've created for new college partnerships.
