Kansas State University
There was a lot of excitement in the office when Kansas State signed up with Affinity Licensing. As one of our larger university clients it brought me quite a few creative opportunities that I was happy to be a part of. Like with all of Affinity’s clients, I did my best to stay within their established visual identity while trying to find ways to deliver fresh and engaging projects.
EMAW Vodka Marketing Collateral
For this project I was asked to design the marketing collateral supporting the launch of K-State’s officially licensed EMAW Vodka. Working from an existing label design (to be super clear, I did not design the label), I created a series of retail and promotional pieces—including posters, window clings, social media assets, packaging tape, and a sell sheet.
Sell Sheet
Social Media Graphic 1080x1920
Social Media Graphic 1080x1080
Window Poster
Window Decal
Half Page Ad
Packaging Tape
Floor Decal
Counter Card
Wabash Reserve Marketing Collateral
This project expanded on the work I had done for the EMAW Vodka campaign, but this time it was for K-State’s Wabash Reserve Bourbon Whiskey. I was asked to create new promotional materials, while maintaining consistency with the previous vodka pieces. I was also asked to create alternative versions with only the K-State Athletic’s logo, giving additional options if needed.
Easel Back 1
Easel Back 2
Exterior Banner 1
Exterior Banner 2
Floor Decal 1
Floor Decal 2
Sell Sheet 1
Sell Sheet 2
Window Decal 1
Window Decal 2
Window Poster 1
Window Poster 2
2023 K-State Digital Holiday Gift Guide
I designed this digital holiday gift guide as part of a seasonal shopping experience for K-State fans, students, and alumni. The challenge was organizing a large collection of licensed merchandising into a layout that was visually engaging, easy to navigate, and consistent with the university’s brand. The concept proved successful and was later adapted for additional university’s and licensing clients.
K-State Stripe Out Poster (2023)
For K-State’s annual “Stripe Out” game, I designed a promotional poster that helped fans quickly know which color to wear based on their seating section.
K-State Licensing Appreciation Poster
Created for Kansas State's Licensing Appreciation Event. I had to extend the background in Photoshop to improve the composition and create additional space for typography.
K-State Window Cling Concepts
Here I was asked to developed a series of promotional window cling concepts for Kansas State, along with realistic storefront mockups to help visualize each direction in its intended environment. The project required extensive Photoshop work and retouching to overcome reflections and seamlessly integrate the proposed graphics into the existing windows.
K-State Wildcat Roast Coffee Bag Concepts
I was asked to create packaging design concepts for a proposed Kansas State coffee brand. Multiple design directions were explored and presented through realistic lifestyle mockups to help visualize the products in a retail environment.
K-State New Client Proposal Marketing Comps
To support Affinity's proposal to Kansas State University, I created a collection of conceptual marketing pieces that showcased how the university's brand could be applied across packaging, promotional merchandise, vehicle graphics, and event marketing. Researching K-State's traditions, culture, and visual identity allowed me to develop concepts that felt authentic while demonstrating our team's creativity. The proposal was successful, and Kansas State ultimately became a client.
